Demographic and Psychographic Segmentation Which Is More Useful to Marketers

Bases of Market Segmentation. Depending on the level of competition in the product market segmentation is the natural response of marketers to deal with the situation in market.

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Unlike demographic data which identifies broad categories of potential customers psychographic data tells you about these peoples attitudes and beliefs.

. Here are five examples of psychographic characteristics that researchers commonly study and can give you useful insights about potential customers. So lets start from the basics. Demographic Geographic Geodemographic Psychographic and Behavioural Segmentation As product markets tend to mature customer needs often become more specialized.

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What Is The Difference Between Demographics And Psychographics

3 Psychographic Gems You Must Know About Customers Examples Small Business Strategy Business Architecture Business Quotes